Everyone in the city has been talking about the Vogue article that rated Queen Street West the Worlds Second Coolest Neighbourhood. Since Vogue magazine is a go to bible for many interested in fashion and trends it is a really impressive feat that this Toronto neighbourhood not only made the list but came in second to a neighbourhood in Tokyo.
I have always loved Queen West, years ago I used to rent part of a house in Parkdale and Queen West was pretty gritty, the Drake Hotel was rent by the week and Queen Street was littered with Pawn shops and closed up stores. The transformation over the years has been pretty impressive and mainly started with artists moving their small galleries there, new restaurants and the overhaul of The Drake Hotel and revitalization of the Gladstone Hotel. The houses north of Queen are really wonderful, my first house was tiny row house on Argyle Street (there are still days when I regret selling it) and it was interesting watching the neighbourhood transform, not only Queen Street but Ossington as well. Younger families were moving in and fixing up the century old homes and there was a really great sense of community – everyone wanted to make it a great neighbourhood, not only for artists and renters but for families as well.
In real estate they always say that location matters the most. When you have a magazine that is so highly respected when it comes to trends write about a neighbourhood you will definitely see an explosion of interest and most likely prices as well. Case in point we have a great listing at Queen and Gladstone, the property has been on the market for a couple of weeks and we have had steady showings and good feedback. As soon as that article came out we immediately got a bunch of showings booked and an offer within hours. It could be more buyers were out that day but I think that would be a little too coincidental. I was scheduled to meet a client yesterday to look at condos in Queen West, King West and Liberty Village, when I met up with her she couldn’t stop talking about the article and how she saw it on the news. She decided as much as she liked Liberty Village, Queen West was where she wanted to be because of the accessibility to transit and other amenities. I also can’t help but feel that she was influenced by Vogue and how much the media was now hyping up the location.
Trends come and go and as much as Queen West is very hot I hope that other amazing Toronto neighbourhoods such as Leslieville and The Junction featured as a cool neighbourhood in future issues of Vogue.
Written by April Williams